Helbros was founded in Geneva in 1913 but focused its efforts squarely on the American market. They were masters of marketing and had a keen sense for the styles of the day, offering reliable Swiss mechanics in cases that were pure mid-century cool. The “Invincible” line was one of their pillars, and the name itself was a statement of intent. These were watches built to last, a fact proudly proclaimed on the robust, screw-down stainless steel caseback, which boasts of being shock-protected, anti-magnetic, and waterproof. This was a watch engineered to be a dependable part of your life.
This particular Invincible is an absolute gem, packed with the kind of funky details and honest character that gets our hearts racing. What immediately sets this piece apart is the dial. While the layout is a classic, legible mid-century design, the stylized Arabic numerals at 12, 3, 6, and 9 are pure funk—rendered in a groovy, almost psychedelic font that is brimming with personality. This is all set against a beautiful backdrop of honest, earned patina, and brought to life by a sharp set of dauphine hands.